SEO Forecasting! Is that term new to you? If so, then this guide will shed light on how to enhance your SEO skills. It is a futuristic method that helps you predict future traffic rate, leads, average number of viewers, and so on. However, you must put in effort to learn the best SEO forecasting methods and tools.
Forecasting means anticipating future rankings and changes in conversion rates. Tap to Digital helps improve your SEO efforts with incredible tools. Hence, take expert guidance for effective forecasting.
Best SEO Forecasting Methods
Your production costs will decrease as you implement the correct methods. Moreover, advanced techniques are rapidly transforming the entire digital marketing landscape. Therefore, you cannot lag due to the lack of knowledge. Forecasting is not an overnight lesson. You need to go into depth to understand that.
Undoubtedly, SEO forecasting lays the groundwork for measuring future growth rates. Hence, implement the most effective methods to cope with any scenario.
1.Keyword Based Forecasting
This is a fabulous technique to identify the most-used keywords. Furthermore, you create new topics and design sophisticated pages. It will help you predict your SEO growth more accurately. This exclusive method ensures the determination of the probable organic traffic rate. Manual forecasting is also possible using this technique. However, you can also use a specialized SEO forecasting tool to calculate potential traffic.
Improve your ranks with the help of an interesting formula.
Estimated Monthly Traffic Rate, Total Search Volume for Keywords X, Average Conversion Rate
SEMrush is one of the most demanding tools for correct keyword predictions. Additionally, you can utilize specialized algorithms to forecast future growth.
The predictions for SEO forecasting involve three primary areas. These are:-
- Potential Position (page ranking)
- Potential Traffic (estimated visits)
- Potential Topic Traffic (Monthly traffic rate for a keyword or keyword variations)
Develop top-quality content by identifying the keyword opportunities. You can also analyze the personal keyword difficulty to improve your overall search engine rankings. Determining the trend based on keyword volume will help enhance your SEO performance.
2.Statistical Trend Analysis
SEO forecasting software is a prudent medium for statistical trend analysis. It helps you determine the steady growth by examining the actual traffic data. You can consider a dataset of 16-24 months for this purpose.
Moreover, this technical method will assist in creating a reliable spreadsheet for SEO forecasting. As a result, you can map the results according to the SEO needs. Projections are not the basis here. The actual performance of your site lays the foundation for statistical trend analysis. Import your data to determine the growth probabilities. A comprehensive study is extremely essential for predicting SEO results.
Before implementing these SEO forecasting methods, you must understand the process of implementation. Read the following steps for better understanding.
Steps for SEO Forecasting Tool
Step 1: Google Search Console Data
Google Search Console contains detailed information about your business. Therefore, you should export it to analyze the performance of the past 16-24 months. This period is considered ideal due to the favorable changes in patterns and logical seasonal trends.
Furthermore, it is easy to depict the health of business from the seasonal trends. You need to click on the Performance tab in Google Search Console. Fix the range and Export the data. This data set will be of immense help for SEO forecasting.
Step 2: Import CSV File
It is time to use the Google Search Console Data effectively in this step. Map them into the spreadsheet. The navigation includes:-
- Click on the Import tab of the Google Search Console Page
- Visit the top-left corner and choose the marked cell from the table
- Select File>Import and upload the CSV file
- Click on “Replace data at selected cell” and finally complete the Import
A structured spreadsheet is mandatory for accurate forecasting.
Step 3: Review the Forecast
You have to determine the period for forecasting after the data is all set. At the time of review, open the Dashboard of Google Search Console.
Usually, people prefer to make predictions for the coming year. Therefore, you can do a comparative analysis of the past 12 months with the upcoming 12 months. Visualize the traffic and growth rate by observing the chart. It will also reveal the YOY (Year-Over-Year) Rate for the number of clicks. This is one of the standard ways of how to predict SEO results. The line chart is easy to understand. Therefore, you don’t need to be an SEO expert to predict the future growth of your business.
Step 4: Measure the Growth
The fourth and final step is measuring the ultimate growth. Utilize the most authentic and effective SEO forecasting tool to gain a clear understanding of the business’s future. The line graph of SEO traffic can never be a smooth one. It implies that ups and downs are inevitable. However, you have to keep a note of the changes to predict a favorable future.
Determining the future of SEO performance requires a realistic approach. To get more accurate results, please consider different scenarios. One of the helpful assessments is through the Forecasting Adjustment Box. Keep your goals specific and enter the correct data in these boxes. Undoubtedly, you will obtain the desired results. The two types of adjustment boxes are:-
- Aggressive Adjustment: This is for the positive growth rate. For example, +20% growth in the next month.
- Conservative Adjustment: This is to show probable negative growth. For example, a 10% decline for additional risks.
However, this is only a basis for prediction. It is not conclusive. So, establish a benchmark and choose your techniques accordingly. You ay install advanced AI-powered tools to understand the pattern of data for inputs. A proper sequence will help in creating more practical results. The percentages of growth may not be accurate. However, you will get an idea about how to proceed with the business operations.
Forecasting Becomes Easy for Beginners
Are you new to SEO forecasting and want to know its advantages? I am sure you will love to learn the secrets of SEO efforts and predictions. Never mind if you are not so cool with SEO. The innovative strategies only require your intention and determination for the best SEO performance.
SEO forecasting for beginners is not challenging if you do it in the right way. Now, what is the right way? It involves gathering your past data and doing strategic guesswork. Only seven steps will be enough to become an expert in this field.
1.Collect your Past Data
You know your business better than anyone else. However, thorough supervision is essential for accurate predictions. Collecting historical data must be your first initiative. You may use various metrics to analyze the trends. For example- CTR, traffic rate, Google ranks, etc.
Undoubtedly, the past data will present a clear view of your business and its progress. Moreover, you can use appropriate SEO forecasting tools to identify the number of clicks, backlinking methods, high-performing keywords, and bounce rate. It becomes effortless to get detailed insights about the business performance. You can identify the weak areas and formulate strategies for further improvement.
2.Keyword Research
Forecasting SEO is incomplete without Keyword Research. Predicting the keywords is vital before you anticipate future growth rates. Therefore, conduct a comprehensive Keyword Research to identify current trends. Forecasting high-performance keywords provides a strong foundation for effective SEO forecasting.
A well-defined strategy is essential for accurate forecasting. However, for that, you must identify the powerful terms. They must have the capacity to drive more traffic to your website. Organic traffic growth depends mainly on keyword potency. Frame an effective model to align with user intent. Make informed decisions after discovering the popular terms. Incorporate local keywords to target local viewers. Your AI SEO assistant can become a great support in this journey.
3.Competitors Analysis
Understanding the potential of your competitors is a significant step for future forecasts. If you cannot identify their present moves, you cannot think of your future. Therefore, take your time and devote your efforts to observing their intelligence.
Examine the performance of competitor’s websites. Additionally, you should keep an eye on their backlink profiles and customer feedback. This will help you formulate suitable strategies for forecasting. Find the forecasting SEO potential for every tool you use. Your motive should be to outstand the competitors in this highly competitive scenario.
4.No-Change Forecasting
You don’t have to bring any change in your SEO strategy. The no-change forecasting technique enables you to explore scenarios such as “What if there is no change in the circumstances?” or “What if you don’t change your strategies?” Undoubtedly, you will gain a solid foundation for thinking about the future.
Proactive thinking ensures that your forecasting will have more accuracy. However, with the No-change forecast method, you have to accept the uncertainties. It provides a fair view of how your SEO performance might be in similar situations to the current state.
5.Machine Learning Tools
Presently, you can consider Google Search Console as a dependable SEO forecasting tool. However, you must first determine the potency of different tools before selecting the most suitable one. Google Search Console helps determine and forecast organic traffic. On the other hand, SEOmator can be a more comprehensive tool for SEO forecasting. It gives you clearer customer insights and supports search engine rank tracking.
Google Analytics lets you analyze user behavior in more depth. It ensures the appropriate content performance and guides accessing the necessary datasets. You can also access sophisticated digital libraries, such as Prophet or Pandas, for enhanced data analysis.
6.Seasonal Trend Determination
You must dedicate some time to understanding the seasonal trends. This will give you several factors to consider to predict the future. Many brands produce some products on particular occasions. Hence, they have a seasonal advantage. You can use tools like Google Trends to identify these instances. Making a few adjustments to your current business processes can yield better results. Anticipating future trends will be easier if you can analyze seasonal trends.
7.Final Testing and Modification
Forecasting cannot be 100% accurate. It can only be a guesswork on the basis of several factors. You need to make necessary adjustments in accordance with your business objectives. Customization on different tools can help you create a suitable model for future predictions. Give a new shape to your business by using the top-notch SEO forecasting software. SEMRush, Google Analytics, Ahrefs, Google Search Console, etc., are the best tools in this respect. Test your ultimate model for future anticipation and ensure an accurate prediction of business growth.
How to Forecast Traffic Growth from SEO?
You must possess a sound idea about organic traffic rate and its growth. Therefore, study how to forecast organic traffic to measure your business’ progress. You can adopt any method to ensure accurate and reliable SEO forecasting.
We are providing an overview of the three best methods here.
1.Forecasting With Historical Data
Historical Data often forms the basis for how to forecast traffic growth from SEO. Moreover, you can make predictions by observing the current data. Observe the past performance and formulate a futuristic table. This will provide you with authentic information to anticipate future growth rates.
The steps are:-
Step 1: Gather the past organic data
Use Google Search Console or Google Analytics for past performance. We have already mentioned this process in our SEO Forecasting for Beginners. However, this should be the first step for an expert also. Your future depends on your past performance. You have to work on your present to achieve the goals.
Step 2: Prepare the Table
The primary step for how to forecast organic traffic is preparing a table. Summarize the past data under various heads in this table. Furthermore, compare the performance of different months and check whether it has improved or decreased. The best way to create a sorted table is to enter values under different columns. Each column will represent a month. You can usually take a range of 16 to 24 months for this analysis.
Step 3: Change in Organic Traffic
Observe the data of the past few years and note the change in organic traffic. Give your attention to the historical data when you are studying how to predict SEO traffic. Check whether there is any increment to organic traffic. Note the month in which traffic has increased. This will give an idea about the future situations of your business.
Please calculate the average change in organic traffic by using this formula:-
Sum of the percentage of changes in organic traffic/Total number of months
Step 4: Forecasting Organic Traffic Rate
This is the final step where you will arrive at the conclusion of forecasting theory. Forecasting future traffic will be easy by applying the average traffic rate formula. Estimate the performance after one to two months by noting the change in traffic rate in the last 15 months. Ensure you are aware of the past and current number of visits. Consequently, you will also find an enhanced conversion rate.
2.TAM Analysis
The professionals at Tap to Digital will also assist with SEO forecasting through TAM Analysis. This considers identifying your target audience. Ensure you have a thorough understanding of your demographics and how to approach your customers effectively. TAM refers to the Total Addressable Market. Select the target audience and specify the population range.This factor will help you measure growth based on the interested audience. Email preference is another form of analysis. You can measure number of people visiting your site, and frequency of such visits.
You can also compare SEO efforts based on product use, individual behaviors, the number of views of a piece of content, and feedback on what they read or view, among other factors. Try to find the root causes behind the customer’s pain points. Meet their needs and search for their interests. These are the key factors for forecasting future performance.
3.Forecasting with Keywords
To forecast SEO potential with the help of keywords, you need to pick the correct terms. In most cases, these are related to the niche you select. The steps under this system include:-
- Organic Traffic: Find out the search volume for a particular term. Accordingly, you can determine the organic traffic and SEO performance based on this.
- Keyword Ranking: Compile the most-used keywords related to your niche. Depending on that, you have to figure out the monthly search volume and keyword rankings. Innovative SEO forecasting software, such as SEOptimer Keyword Research Tool, can facilitate determining changes in CTR.
- Excel or Google Sheets: You can have an organized table of related data in a spreadsheet. Map the relevant keywords with subject matter and discover changes in organic traffic. Google Sheets or Excel are the best options for keeping track.
Conclusion
SEO forecasting is thus a modern and logical way to determine future progress. However, you must use appropriate SEO forecasting methods and tools to achieve your target.
Gather the historical data, analyze them in a table, and learn about the competitors’ position. Measure the past performance to predict the future more accurately. Conduct research for potential keywords and learn how to forecast traffic growth from SEO.
Want to know these methods? Please connect with the experts of Tap to Digital.
